For everything that matters to you, there is an insurance at Itaú

A podcast called 'Fan With No Limits'—exploring stories of fans who got into accidents chasing their idols—set the stage for the campaign "For Everything That Matters to You, There’s an Insurance at Itaú" across digital platforms.

In partnership with Chico Felitti, we embarked on an in-depth investigation into bizarre and extreme fan behavior. Traveling across Brazil, we uncovered six jaw-dropping stories of fans who crossed every line to get closer to their idols. The result? A gripping six-episode series that captures the wild devotion of Brazilian fandom—and highlights why having insurance matters, especially when limits don’t exist.