For everything that matters to you, there is an insurance at Itaú
With the concept "For everything that matters to you, there is an insurance at Itaú", we created a series of content on different platforms to promote the brand and explore the main insurance options, focusing on the relationship between idols and fans - since the fan is what matters most to any celebrity, after all, one does not exist without the other.
To launch our concept, we produced an original podcast in partnership with Chico Felitti, 'Fan with no limits'. In it, Chico carried out extensive research on bizarre cases of fans who crossed the line to get closer to their idols. After analyzing hundreds of stories, we selected the six most striking ones, which fit perfectly into each of Itaú's insurance plans.
Chico traveled throughout Brazil to interview them and the result is a wealth of material of Brazilian fans, showing the importance of having insurance, especially when you have no limits.
The visual identity of the podcast, as well as all the illustrations, were produced by the studio O Traço.
The campaign also featured special content produced by Manu Gavassi, where we worked in partnership with HOPI. Click here to view material.