Palmeiras — Wherever it is green
Services
AgencyCreative Direction
Year
2021Sport creates passion and, by giving voice to the fans, we seek to emphasize this sense of belonging and union of the fans that happens through a team color. The green color is the common, welcoming and safe point for those who belong to the Palmeira community who, wherever they are, live the same emotions and share the same feelings.
This production was carried out in a hybrid way, integrating the talents involved in the project in Los Angeles, São Paulo and Curitiba.
Experimentally, the "Bullet Time" technique was used. Eighteen analog cameras with the same type of negative were placed side by side. Even though cameras and lenses were from different manufacturers, the 50mm focal length was preserved. Because it is analog equipment, they were not connected and the trigger was performed manually. With the studio totally dark, the light from the flash was captured by the cameras.
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