PUMA RS — Reinvent the future

The shoe that came from the future had a launch that reflected on the future at a time when everything was uncertain in the world, during the height of the Covid-19 pandemic.

We invited artists to tell their creative processes inside their homes and reflect on the future from this perspective.

The campaign consisted of 2 intimate videos in the homes of São Paulo rapper Rincon Sapiência and Rio de Janeiro trap artist, Malia.

Other brand ambassadors like Mateus Verdelho and Gabriela Rippi also took part in the campaign