Liv Up — Food for those who care

"Food for those who care" was the concept created to position Liv Up in its first institutional campaign. The objective was to make clear, both in positioning and in execution, the company's concern with its entire production chain, until the food arrives at the end consumer.In addition to signaling that, when choosing Liv Up, the consumer makes a series of conscious choices, from supporting small producers to the preference for food free of pesticides.

The launch campaign came to life in films and short videos for TV and internet, also produced by us, in addition to social media content.