Liv Up — A market of only good choices

We launched the Liv Up Market, an online market with only certified products and suppliers and organic in natura foods.

"A market of only good choices" was the concept we chose to deliver our main benefit - conscious choice - as a premise of the brand, reinforcing its commitment to the customer and the environment.

Also a good choice for consumers, who don't need to make any effort because they already have all of Liv Up's curation in their favor.

The campaign focused on appetite appeal by betting on ultra-contrasted photos and featured OOH, film and digital material.