Palmeiras — Wherever it is green
Services
AgencyCreative Direction
Year
2021For a football club and its fans, a color often means everything. Green is the heart of Palmeiras—a shared ground, a safe space for its supporters.
If you come across a green-painted bar, bakery, or car, you can be sure a Palmeiras fan owns it. For them, green isn’t just a color—it’s a shelter, a sign that no matter where you are, you can feel at home.
Experimentally, the "Bullet Time" technique was used. Eighteen analog cameras with the same type of negative were placed side by side. Even though cameras and lenses were from different manufacturers, the 50mm focal length was preserved. Because it is analog equipment, they were not connected and the trigger was performed manually. With the studio totally dark, the light from the flash was captured by the cameras.
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