PUMA — Cruise Rider

A campaign crafted for the launch of the PUMA CRUISE RIDER line, starring brand ambassador Bruna Marquezine.

The launch made waves across streets, stores, and the social media channels of both the brand and the artist. To elevate the experience, we also produced exclusive behind-the-scenes fashion films.

Adding a bold, personal touch, the photos were transformed with handcrafted art interventions by Estúdio Falha—bringing a unique, analog edge to a modern campaign.