PUMA RS — Reinvent the future

The sneaker that came from the future launched with a powerful reflection on what lies ahead—during a moment when the future felt more uncertain than ever, at the height of the Covid-19 pandemic.

To bring this idea to life, we invited artists to share their creative journeys from the confines of their homes, offering intimate and unique perspectives on the future while the world stood still.

São Paulo rapper Rincon Sapiência and Rio de Janeiro trap artist Malia opened their doors and their minds, sharing their stories through a production by estud.io—capturing the raw beauty and complexity of creativity in lockdown.