PUMA — One of us

PUMA found in a survey that 68% of Brazilian women had never practiced a sport in their lives.

From this data, we built an incentive campaign that starts from the women's movement to invite, encourage and accompany each other on this journey.

Women are natural community builders and thrive in groups like no one else. Our invitation is that, more and more, hands are extended so that the movement towards sport becomes a constant in the lives of more and more women.