PUMA — One of us

PUMA discovered through a survey that 68% of Brazilian women had never practiced a sport in their lives. From this insight, we created an empowering campaign rooted in the strength of women’s communities—and their incredible ability to support and encourage one another.

Women are natural community builders, thriving together like no one else. This campaign is a call to action: to extend more hands, foster more connections, and make sport a lasting part of more women’s lives every day.