QuintoAndar & Duda Beat — Meu Pisêro

Even without the intention of renting or buying, people spend a lot of time inside the QuintoAndar app looking for dream homes and apartments. We named them: Apartment Stalkers. And based on this discovery, our challenge was: how to make this hobby even more interesting?

Well, we turned this stalking into a game, creating the first product placement of houses and apartments, inside a Duda Beat clip. Anyone who found all of the clip's properties on the site could win one year of free rent.

We produced all the campaign and publicity material for the clip. Duda was our poster girl, giving a different tip on some apartment she passed through during the recordings, every day.

Results:

• 7,025 people found all properties
• 54 million impressions
• 24 million users reached
• 240 thousand visits to the website
• 3x more engagement than previous brand campaigns
• Effie Awards finalist case
• Winner in 5 categories at CCSP