QuintoAndar & Duda Beat — Meu Pisêro

Some people spend hours scrolling through dream homes and apartments, with no intention of renting or buying—just for the joy of imagining a new life. We call them Apartment Stalkers. They call it a hobby. We call it an opportunity.

So, we asked ourselves: what if we made stalking houses even more exciting?

Enter the first-ever gamified house hunt inside a music video. We partnered with Duda Beat, turning real QuintoAndar listings into the stunning locations for her latest performances. Each house and apartment in the video? A real property you could actually find on our app.

The challenge was simple: watch the video, spot the homes, and track them down on QuintoAndar for a chance to win a year of free rent.

The story didn’t stop there. On social, Duda dropped daily clues, keeping fans guessing, scrolling, and completely hooked. More than 7,000 people found all the properties.

Results:

• 54 million impressions

• 24 million users reached

• 240,000 visits to the website

• 3x higher engagement than previous brand campaigns

• Finalist at the Effie Awards

• Winner in 5 categories at Brazilian Creative Club