Speed up to the best part with Tag Itaú

Itaú launched its automatic payment tag for tolls and parking with the ultimate benefit: it’s completely free. The campaign rolled out at the end of 2022, perfectly timed to streamline holiday shopping and year-end road trips. The goal? To boost awareness and consideration, especially as competitors began charging monthly fees.

We tapped into the seasonality to focus on speed. These days, people are already speeding things up—whether it’s WhatsApp voice notes, podcasts, or even videos. Building on this behavior, we showed how Itaú’s Tag lets you put real life in 2x mode—cutting down time on the road during trips or making quick exits from shopping mall parking lots.._