Everything you’d expect from a creative studio. Maybe even a little more. That’s why we call ourselves a creative label before anyone sticks us in a box. We create unique perspectives, always using aesthetics in favor of ethics.

We've always let the work do the talking, and we've carefully selected a little of everything we've done for our local and global clients.

WHAT WE DO

In 2022, during the World Cup, Neymar Jr. scored his 77th goal for the Brazilian national team, equaling the number of goals that Pelé scored for Brazil.

Our campaign was more than a celebration, it was a tribute to the King, who has an unparalleled history, after all, History doesn't repeat itself.

Both are/were PUMA athletes, both made history at Santos and won the world with their football. Still, when we look at each of their stories up close, there's no comparison. Here we tell Neymar Jr.'s story, which is the result of everyone who has crossed his path and influenced him, including Pelé.

More than 15 years later, when we shot the last clip of this film, Neymar Jr. had the chance to revisit his prophecy of the number 10, 

The campaign was rolled out globally on the same day that the milestone was reached.


PUMA — History doesn't repeat itself

With the concept "For everything that matters to you, there is an insurance at Itaú", we created a series of content on different platforms to promote the brand and explore the main insurance options, focusing on the relationship between idols and fans - since the fan is what matters most to any celebrity, after all, one does not exist without the other.

To launch our concept, we produced an original podcast in partnership with Chico Felitti, 'Fan with no limits'. In it, Chico carried out extensive research on bizarre cases of fans who crossed the line to get closer to their idols. After analyzing hundreds of stories, we selected the six most striking ones, which fit perfectly into each of Itaú's insurance plans.

Chico traveled throughout Brazil to interview them and the result is a wealth of material of Brazilian fans, showing the importance of having insurance, especially when you have no limits.

The visual identity of the podcast, as well as all the illustrations, were produced by the studio O Traço.

The campaign also featured special content produced by Manu Gavassi, where we worked in partnership with HOPI. Click here to view material.

For everything that matters to you, there is an insurance at Itaú

"Food for those who care" was the concept created to position Liv Up in its first institutional campaign. The objective was to make clear, both in positioning and in execution, the company's concern with its entire production chain, until the food arrives at the end consumer.In addition to signaling that, when choosing Liv Up, the consumer makes a series of conscious choices, from supporting small producers to the preference for food free of pesticides.

The launch campaign came to life in films and short videos for TV and internet, also produced by us, in addition to social media content.

Liv Up — Food for those who care

Even without the intention of renting or buying, people spend a lot of time inside the QuintoAndar app looking for dream homes and apartments. We named them: Apartment Stalkers.
And based on this discovery, our challenge was: how to make this hobby even more interesting?

Well, we turned this stalking into a game, creating the first product placement of houses and apartments, inside a Duda Beat clip. Anyone who found all of the clip's properties on the site could win one year of free rent.

We produced all the campaign and publicity material for the clip. Duda was our poster girl, giving a different tip on some apartment she passed through during the recordings, every day.

**Results:**
- 7,025 people found all properties
- 54 million impressions
- 24 million users reached
- 240 thousand visits to the website
- 3x more engagement than previous brand campaigns
- Effie Awards finalist case
- Winner in 5 categories at CCSP


QuintoAndar & Duda Beat — Meu Pisêro

The visual construction of Sweden's coolest game producer.

8-BIT is a Swedish game company powered by Wildlife Games.
When they approached us, they wanted to develop a visual language, from the logo to its brandbook, that was punk and at the same time fun. And also that it represented its mission: to make games for people to play together.

So we created the concept "Together We Play" and our logo became a mascot, which can always be divided in two.
In this material we show the construction of the brand and some of our inspirations.
Long live 8-BIT, our most entertaining client.


8-Bit Bandits

We launched the Liv Up Market, an online market with only certified products and suppliers and organic in natura foods.

"A market of only good choices" was the concept we chose to deliver our main benefit - conscious choice - as a premise of the brand, reinforcing its commitment to the customer and the environment.

Also a good choice for consumers, who don't need to make any effort because they already have all of Liv Up's curation in their favor.

The campaign focused on appetite appeal by betting on ultra-contrasted photos and featured OOH, film and digital material.

Liv Up — A market of only good choices

For the launch of this Palmeiras jersey, which had as its theme the pattern on the certificates of Italian immigrants when they arrived in Brazil, we chose to work on the theme of immigration with a non-traditional bias. Palmeiras is a Brazilian team, the third largest fan base in Brazil. We wanted to bring the protagonism to this fan.

So we went to all regions of Brazil to portray the true fans and their immense diversity. Bringing the origin of the club as a premise but delivering the message that it has become much bigger than a community, it has become a country.


Palmeiras — A jersey with history

Campaign created for the launch of the PUMA CRUISE RIDER line, starring the brand ambassador, Bruna Marquezine.

The campaign was launched on the streets, in stores and on the brand's and artist's social media.
In addition, we produced backstage fashion films.

The art intervention on the photos was hand-made by **estúdio falha**.

PUMA — Cruise Rider

PUMA

Itaú

QuintoAndar

Liv Up

Prime Video

Stone

AMARO

Vibe Saúde

Wildlife

Sallve

Pingoo

Selected Clients

Independent brazilian women-owned creative label based in Portland (OR) working worldwide

Tudo aquilo que você espera de um estúdio criativo. E talvez um pouco mais. Por isso a gente se apresenta como um _selo criativo_, antes que a gente ganhe qualquer outro nome. Criamos pontos de vista únicos sempre usando a estética a favor da ética. 

Sempre deixamos o trabalho falar por nós e fizemos uma difícil seleção de um pouco de tudo que já fizemos para nossos clientes locais e globais.

Independent brazilian women-owned creative label based in Portland (OR) working worldwide

PUMA — History doesn't repeat itself

PUMA — History doesn't repeat itself

For everything that matters to you, there is an insurance at Itaú

Liv Up — Food for those who care

QuintoAndar & Duda Beat — Meu Pisêro

QuintoAndar & Duda Beat — Meu Pisêro

8-Bit Bandits

8-Bit Bandits

Liv Up — A market of only good choices

Palmeiras — A jersey with history

PUMA — Cruise Rider

PUMA — Cruise Rider

We've always let the work do the talking, and we've carefully selected a little of everything we've done for our local and global clients.

Creative Boutique

Brand Consulting

Brand ID Development

Design

Production Company

Special Projects

Social & Creator Content

PUMA