Palmeiras — A jersey with history
For the launch of this Palmeiras jersey, which had as its theme the pattern on the certificates of Italian immigrants when they arrived in Brazil, we chose to work on the theme of immigration with a non-traditional bias. Palmeiras is a Brazilian team, the third largest fan base in Brazil. We wanted to bring the protagonism to this fan.
So we went to all regions of Brazil to portray the true fans and their immense diversity. Bringing the origin of the club as a premise but delivering the message that it has become much bigger than a community, it has become a country.