PUMA — Future Rider
Services
AgencyYear
2020Team
estud.io (agency)Capuri (production)
Breno Moreira (direction)
Thiago Mascarenhas e Eduardo Resende (executive production)
DaHouse Audio (audio production)
To launch PUMA’s Future Rider sportstyle line, we set out to show a different side of Bruna Marquezine—a Bruna who walks the streets like anyone else, away from the spotlight.
We took her to NYC for a short stay, where she explored the city’s vibrant corners, soaking in its energy and rhythm—one of those rare moments when fame takes a backseat.
"Bruna as she is, colors as they are" became one of PUMA’s most impactful global awareness campaigns in 2020, resonating far and wide.





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