Those who use Sallve, recommend Sallve

We launched the first-ever campaign for Brazil’s most modern skincare brand, Sallve, with one clear goal: to highlight results and an unwavering commitment to quality. But more importantly, we wanted to put Sallve’s thriving consumer community front and center—a community that tests, reviews, and champions the products themselves.

We took the skincare industry’s tired "9 out of 10" formula—stripped of all emotion—and flipped it on its head. At Sallve, real people recommend real results. The community became the star of the campaign, even serving as our casting. Authentic voices, honest experiences, and undeniable results took the spotlight.

The campaign was a massive success, resonating on both digital platforms and TV. Shortly after, Sallve expanded from being an online-only brand to being sold in pharmacies across the country.