Those who use Sallve, recommend Sallve

We launched the first institutional campaign for the most modern skin care brand in Brazil. We wanted to show results and commitment to quality, and also bring the Sallve consumer community to the forefront, as it tests, gives opinions and promotes the products. We appropriated a well-known and well-worn formula in the category, which takes all the emotion out of the commercial, to do the opposite here. "9 out of 10" people who use Sallve recommend Sallve. It is the community as the protagonist, including in our casting. Real people, recommending products that give real results.

The campaign was so well received on digital and also on TV and, soon after, the brand started selling in pharmacies across the country. Previously, sales were only online.